ABRISTO

Changing the way we colour.

  • READ RATIONAL

    CLIENT

    Abristo

     

    AGENCY

    LKDA

     

    MY ROLE

    Campaign Strategy, Creative Direction, Graphic Design

    There is nothing like a fresh coat of paint to brighten up a room and breathe new life into a place. Behind the vibrant colours, the paint industry has a dark and controversial history when it comes to the health and safety of people and the environment. Paint products were considered hazardous, toxic and very dangerous. Due to serious health concerns, numerous paint products have been banned and taken off the market.

     

    A company called Abristo was well aware of the cracks in the industry and saw the opportunity to develop an alternative painting solution that is safe for people and the environment. With more than 20 years of experience, research and countless hours in the lab, Abristo finally developed a 100% eco-friendly paint product range that addresses these issues without compromising on the quality of the products.

     

    As their story unfolds, Abristo wants to own the market position as the only eco-friendly paint solution that is inspired by nature and the welfare of humans and the environment.

     

    Our solution was to create a simple and elegant print campaign that showcase nature’s approval of Abristo’s eco-friendly paint solutions and their colour range that is inspired by nature.

     

01. print CAMPAIGN

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© 2020. Jean Smit. All rights reserved.

Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo
  • READ RATIONAL

     

     

    CLIENT

    Abristo

     

    AGENCY

    LKDA

     

    MY ROLE

    Campaign Strategy, Creative Direction,

    Graphic Design

     

     

    There is nothing like a fresh coat of paint to brighten up a room and breathe new life into a place. Behind the vibrant colours, the paint industry has a dark and controversial history when it comes to the health and safety of people and the environment. Paint products were considered hazardous, toxic and very dangerous. Due to serious health concerns, numerous paint products have been banned and taken off the market.

     

    A company called Abristo was well aware of the cracks in the industry and saw the opportunity to develop an alternative painting solution that is safe for people and the environment. With more than 20 years of experience, research and countless hours in the lab, Abristo finally developed a 100% eco-friendly paint product range that addresses these issues without compromising on the quality of the products.

     

    As their story unfolds, Abristo wants to own the market position as the only eco-friendly paint solution that is inspired by nature and the welfare of humans and the environment.

     

    Our solution was to create a simple and elegant print campaign that showcase nature’s approval of Abristo’s eco-friendly paint solutions and their colour range that is inspired by nature.

     

Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo