DATSUN

Creating a digital experience to launch the new Datsun Go.

  • READ RATIONAL

    CLIENT

    Datsun Africa

     

    AGENCY

    LKDA

     

    MY ROLE

    Creative Direction, Graphic Design, UI, UX

    In April 2017, Datsun Zimbabwe took part in the biennial motor show in the capital city of Harare. Datsun's objective for this motor show was to launch the New Datsun GO in the Zimbabwean market and bringing the core brand message, “Break Through”, to life at their motor show booth.

     

    The challenge set out by Datsun, was to relook the way a typical vehicle stand is experienced during a motor show and to come up with a unique element which could be "reinvented” in order to add to the Datsun brand experience. As a return on their investment, it was important to also keep in mind that this element/s would have to be reusable at other Datsun events, as well as inside various dealerships.

     

    Upon completing our research, we proposed a solution to "reinvent" the standard vehicle specifications stand and turn it into a Datsun Motor Show app.

     

    This app wasn't just going to be a digital spec stand, but also a visual and engaging experience, using videos, galleries and additional content to promote the brand and vehicles on display. As an added feature on the app, members of the public were able to get in touch with their nearest Datsun dealer for further enquiries or to book a test drive. This gave Datsun the opportunity to capture and grow their consumer database, which could potentially lead to vehicle sales in the near future.

     

01. home page & app icon

Datsun motorshow app display on ipad

02. special features

Datsun motorshow app, special features homepage, UX and UI design
Datsun motorshow app, special features, UX and UI design

03. vehicle specifications

04. book a test drive

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© 2020. Jean Smit. All rights reserved.

Datsun Logo
Datsun motorshow app display on ipad
Datsun motorshow app, special features homepage, UX and UI design
Datsun motorshow app, special features, UX and UI design
Jean Smit_Creative & Brand Strategist_Logo
Datsun motorshow app display on ipad
Datsun motorshow app, special features homepage, UX and UI design
Datsun motorshow app, special features, UX and UI design
Jean Smit_Creative & Brand Strategist_Logo
Datsun Logo
  • READ RATIONAL

     

     

    CLIENT

    Datsun Africa

     

    AGENCY

    LKDA

     

    MY ROLE

    Creative Direction, Graphic Design,

    UI, UX

     

     

    In April 2017, Datsun Zimbabwe took part in the biennial motor show in the capital city of Harare. Datsun's objective for this motor show was to launch the New Datsun GO in the Zimbabwean market and bringing the core brand message, “Break Through”, to life at their motor show booth.

     

    The challenge set out by Datsun, was to relook the way a typical vehicle stand is experienced during a motor show and to come up with a unique element which could be "reinvented” in order to add to the Datsun brand experience. As a return on their investment, it was important to also keep in mind that this element/s would have to be reusable at other Datsun events, as well as inside various dealerships.

     

    Upon completing our research, we proposed a solution to "reinvent" the standard vehicle specifications stand and turn it into a Datsun Motor Show app.

     

    This app wasn't just going to be a digital spec stand, but also a visual and engaging experience, using videos, galleries and additional content to promote the brand and vehicles on display. As an added feature on the app, members of the public were able to get in touch with their nearest Datsun dealer for further enquiries or to book a test drive. This gave Datsun the opportunity to capture and grow their consumer database, which could potentially lead to vehicle sales in the near future.

     

Datsun motorshow app display on ipad
Datsun motorshow app, special features homepage, UX and UI design
Datsun motorshow app, special features, UX and UI design
Jean Smit_Creative & Brand Strategist_Logo
Datsun Logo
Datsun motorshow app display on ipad
Datsun motorshow app, special features homepage, UX and UI design
Datsun motorshow app, special features, UX and UI design
Jean Smit_Creative & Brand Strategist_Logo
Datsun Logo
Datsun motorshow app display on ipad
Datsun motorshow app, special features homepage, UX and UI design
Datsun motorshow app, special features, UX and UI design
Jean Smit_Creative & Brand Strategist_Logo
Datsun Logo
Datsun motorshow app display on ipad
Datsun motorshow app, special features homepage, UX and UI design
Datsun motorshow app, special features, UX and UI design
Datsun Logo
Datsun motorshow app display on ipad
Datsun motorshow app, special features homepage, UX and UI design
Datsun motorshow app, special features, UX and UI design