In this hyperconnected global village that we live in, getting people to take notice of your business or idea can be a frustrating task. We are competing in a market that is overcrowded, fragmented and more unpredictable than ever before. In a desperate attempt to get notice, companies reluctantly bow to fashions and fads that change with the wind. As a result, they waste precious time and money on marketing attempts and advertising that no longer works.
Does this mean advertising and branding is a thing of the past? Does it have real value and, if not, how can we turn it around? How can we get our brands and advertising to start working for us once again, so that we can attract the right kind of people and convince them to rally behind our cause or idea?
Times have changed and so did the value of a brand. In today’s marketplace, branding and advertising have become more important than ever before. It is time to take a step back, re-evaluate, rethink and reformulate how we view our brands and rediscover the power that it holds.
As a creative, designer and brand strategist, I believe in a “be more human” approach when building brands. With a brand’s objective in mind, I view the world through the eyes of the customer to identify when, where and how a brand can connect with its audience in a meaningful manner. This approach will help to reveal new opportunities and to create thought-provoking brand solutions that produce a multi-win outcome for both the company and the people that it serves.
Have a look at my portfolio and see what I’ve done for other brands and the quality of work you can expect from my services.
Download a free list of warning signs below that will help establish if your brand requires assistance. If some of the warning signs apply to your business, contact me today and let’s get your brand to start working for you.
If you have a brand challenge that needs assistances or an ambitious idea that you want to share with the world, feel free to contact me. I look forward to hearing from you.