nissan

Brand & retail print advertisements.

  • READ RATIONAL

    CLIENT

    Nissan

     

    AGENCY

    LKDA, Straight Twisted

     

    MY ROLE

    Campaign Strategy, Creative Direction, Graphic Design

    Below is a selection of Nissan brand and retail print advertisements completed for the South African and Sub Sahara African markets.

     

    The objective was to find a creative solution to promote the brand and the product to the identified target markets. These print advertisements needed to capture the emotional as well as the functional benefits that the product had to offer, and, as a result getting potential customers to consider the product and brand in the near future.

     

    During the creative process, the challenge was also to adhere to the Nissan brand rules and guidelines, ensuring brand consistency across all communication material.

     

01. brand advertisements

02. retail advertisements

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Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo
  • READ RATIONAL

     

     

    CLIENT

    Nissan

     

    AGENCY

    LKDA, Straight Twisted

     

    MY ROLE

    Campaign Strategy, Creative Direction,

    Graphic Design

     

     

    Below is a selection of Nissan brand and retail print advertisements completed for the South African and Sub Sahara African markets.

     

    The objective was to find a creative solution to promote the brand and the product to the identified target markets. These print advertisements needed to capture the emotional as well as the functional benefits that the product had to offer, and, as a result getting potential customers to consider the product and brand in the near future.

     

    During the creative process, the challenge was also to adhere to the Nissan brand rules and guidelines, ensuring brand consistency across all communication material.

     

Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo