nissan patrol

Meticulously crafted luxury.

  • READ RATIONAL

    CLIENT

    Nissan Africa

     

    AGENCY

    LKDA

     

    MY ROLE

    Creative Direction, Illustration, Graphic Design

    The Nissan Patrol has a rich heritage and a superior reputation that spans across six decades in the African off-road vehicle landscape. The Nissan Y62 Patrol is the seventh-generation Patrol in the market, making it one of Nissan’s flagship vehicles.

     

    Nissan’s objective was to develop below-the-line material for the Nissan Y62 Patrol to be used by dealerships in order to support and provide them with the necessary information and communication material, enabling them to promote the vehicle in a compelling way.

     

    The Nissan Y62 Patrol takes superior styling, powerful performance, attractive design and versatility to a whole new level. The strategy behind the layout and design was to create and capture these attributes and feeling of exclusiveness, sophistication and elegance this vehicle has to offer.

     

    This was achieved through using primarily high quality lifestyle images, as well as exterior and interior pictures of the vehicle, throughout all below-the -line material, keeping the rest of the design and layout clean and simplistic without adding any unnecessary design elements which could influence or subtract from the elegance captured in the images.

     

01. below-the-line material

02. brochure design

03. POCKET GUIDE

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© 2020. Jean Smit. All rights reserved.

Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo
  • READ RATIONAL

     

     

    CLIENT

    Nissan Africa

     

    AGENCY

    LKDA

     

    MY ROLE

    Creative Direction, Illustration, Graphic Design

     

     

    The Nissan Patrol has a rich heritage and a superior reputation that spans across six decades in the African off-road vehicle landscape. The Nissan Y62 Patrol is the seventh-generation Patrol in the market, making it one of Nissan’s flagship vehicles.

     

    Nissan’s objective was to develop below-the-line material for the Nissan Y62 Patrol to be used by dealerships in order to support and provide them with the necessary information and communication material, enabling them to promote the vehicle in a compelling way.

     

    The Nissan Y62 Patrol takes superior styling, powerful performance, attractive design and versatility to a whole new level. The strategy behind the layout and design was to create and capture these attributes and feeling of exclusiveness, sophistication and elegance this vehicle has to offer.

     

    This was achieved through using primarily high quality lifestyle images, as well as exterior and interior pictures of the vehicle, throughout all below-the -line material, keeping the rest of the design and layout clean and simplistic without adding any unnecessary design elements which could influence or subtract from the elegance captured in the images.

     

Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo