rhino roastery

Discovering the world of coffee.

  • READ RATIONAL

    CLIENT

    Rhino Roastery

     

    AGENCY

    LKDA

     

    MY ROLE

    Creative Direction, Illustration, Graphic Design

    Rhino Roastery has built their brand around the purpose to share their in-depth knowledge and passion for coffee with their customers. They source their coffee beans from all around the world to bring only the finest products and blends that the world has to offer, to the capital city of South Africa.

     

    Rhino Roastery wanted to expand their product range by creating a new line of exotic, single origin, sourced coffee beans. The objective with this new coffee range was to take their customers on a journey around the world, educating and exposing them to new and vibrant coffee flavours which they were not yet familiar with.

     

    In order to capture the essence of all these countries of origin, we've decided to communicate it through a story telling approach. Each country's distinctive architecture, art and culture served as inspiration in the design and illustration of each label. A one colour box was designed to create continuity across the range, and also to reduce the cost of production of the final product.

     

    As an added value to the brand experience, Rhino Roastery hosted in-store seminars to share their knowledge and passion with customers.

     

01. packaging design

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Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo
  • READ RATIONAL

     

     

    CLIENT

    Rhino Roastery

     

    AGENCY

    LKDA

     

    MY ROLE

    Creative Direction,

    Illustration, Graphic Design,

     

     

    Rhino Roastery has built their brand around the purpose to share their in-depth knowledge and passion for coffee with their customers. They source their coffee beans from all around the world to bring only the finest products and blends that the world has to offer, to the capital city of South Africa.

     

    Rhino Roastery wanted to expand their product range by creating a new line of exotic, single origin, sourced coffee beans. The objective with this new coffee range was to take their customers on a journey around the world,educating and exposing them to new and vibrant coffee flavours which they were not yet familiar with.

     

    In order to capture the essence of all these countries of origin, we've decided to communicate it through a story telling approach. Each country's distinctive architecture, art and culture served as inspiration in the design and illustration of each label. A one colour box was designed to create continuity across the range, and also to reduce the cost of production of the final product.

     

    As an added value to the brand experience, Rhino Roastery hosted in-store seminars to share their knowledge and passion with customers.

     

Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo
Jean Smit_Creative & Brand Strategist_Logo